{"id":21,"date":"2026-07-24T08:10:17","date_gmt":"2026-07-24T12:10:17","guid":{"rendered":"https:\/\/ssk-research.dev.yconsulting.fr\/insights-lab\/"},"modified":"2026-07-24T08:10:17","modified_gmt":"2026-07-24T12:10:17","slug":"insights-lab","status":"publish","type":"page","link":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/insights-lab\/","title":{"rendered":"SSK Insights Lab"},"content":{"rendered":"<section class=\"wp-block-group page-hero page-hero-dark is-layout-flow wp-block-group-is-layout-flow\">\n\t<p class=\"page-index wp-block-paragraph\">06<\/p>\n\t<div class=\"wp-block-group page-hero-copy is-layout-flow wp-block-group-is-layout-flow\">\n\t\t<p class=\"eyebrow wp-block-paragraph\">SSK Insights Lab<\/p>\n\t\t<h1 class=\"wp-block-heading\">From theory<br>to <em>practice.<\/em><\/h1>\n\t<\/div>\n\t<p class=\"page-hero-intro wp-block-paragraph\">A bi-monthly field note where research, data and real-world observation meet\u2014translated into useful ideas for leaders and institutions.<\/p>\n<\/section>\n\n\n\n<section class=\"wp-block-group featured-insight section is-layout-flow wp-block-group-is-layout-flow\">\n\t<div class=\"wp-block-group featured-art is-layout-flow wp-block-group-is-layout-flow\">\n\t\t<span class=\"data-orbit orbit-a\" aria-hidden=\"true\"><\/span><span class=\"data-orbit orbit-b\" aria-hidden=\"true\"><\/span><span class=\"data-orbit orbit-c\" aria-hidden=\"true\"><\/span>\n\t\t<h3 class=\"wp-block-heading\">CX<\/h3>\n\t\t<p class=\"wp-block-paragraph\">Culture \/ Data \/ Technology<\/p>\n\t<\/div>\n\t<article class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\t\t<p class=\"eyebrow wp-block-paragraph\">Featured perspective \u00b7 Issue 01<\/p>\n\t\t<h2 class=\"wp-block-heading\">The ROI of experience: measuring what truly moves performance.<\/h2>\n\t\t<p class=\"wp-block-paragraph\">Loyalty, trust, efficiency and brand capital are not secondary outcomes. They are connected measures of organizational strength.<\/p>\n\t\t<p class=\"text-link wp-block-paragraph\"><a href=\"#latest-insights\">Read the perspective <span aria-hidden=\"true\">\u2197<\/span><\/a><\/p>\n\t<\/article>\n<\/section>\n\n\n\n<section id=\"latest-insights\" class=\"wp-block-group latest-insights section section-soft is-layout-flow wp-block-group-is-layout-flow\">\n\t\n\t<div class=\"wp-block-query journal-query is-layout-flow wp-block-query-is-layout-flow\">\n\t\t<ul class=\"journal-grid wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-1 post type-post status-publish format-standard hentry category-non-classe\">\n\t\t\t\n\t\t\t<article class=\"wp-block-group journal-card is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t<div class=\"journal-number wp-block-post-date\"><time datetime=\"2026-07-24T07:42:25-04:00\">07 \/ 2026<\/time><\/div>\n\t\t\t\t<div class=\"taxonomy-category journal-category wp-block-post-terms\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/category\/non-classe\/\" rel=\"tag\">Non class\u00e9<\/a><\/div>\n\t\t\t\t<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/24\/bonjour-tout-le-monde\/\" target=\"_self\" >Bonjour tout le monde\u00a0!<\/a><\/h3>\n\t\t\t\t<a class=\"journal-link wp-block-read-more\" href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/24\/bonjour-tout-le-monde\/\" target=\"_self\"> \u2197<span class=\"screen-reader-text\">\u00a0: Bonjour tout le monde\u00a0!<\/span><\/a>\n\t\t\t<\/article>\n\t\t\t\n\t\t<\/li><li class=\"wp-block-post post-26 post type-post status-publish format-standard hentry category-customer-experience\">\n\t\t\t\n\t\t\t<article class=\"wp-block-group journal-card is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t<div class=\"journal-number wp-block-post-date\"><time datetime=\"2026-07-17T12:06:13-04:00\">07 \/ 2026<\/time><\/div>\n\t\t\t\t<div class=\"taxonomy-category journal-category wp-block-post-terms\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/category\/customer-experience\/\" rel=\"tag\">Customer experience<\/a><\/div>\n\t\t\t\t<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/17\/beyond-nps-a-more-complete-view-of-value\/\" target=\"_self\" >Beyond NPS: a more complete view of value<\/a><\/h3>\n\t\t\t\t<a class=\"journal-link wp-block-read-more\" href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/17\/beyond-nps-a-more-complete-view-of-value\/\" target=\"_self\"> \u2197<span class=\"screen-reader-text\">\u00a0: Beyond NPS: a more complete view of value<\/span><\/a>\n\t\t\t<\/article>\n\t\t\t\n\t\t<\/li><li class=\"wp-block-post post-27 post type-post status-publish format-standard hentry category-culture\">\n\t\t\t\n\t\t\t<article class=\"wp-block-group journal-card is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t<div class=\"journal-number wp-block-post-date\"><time datetime=\"2026-07-10T12:06:13-04:00\">07 \/ 2026<\/time><\/div>\n\t\t\t\t<div class=\"taxonomy-category journal-category wp-block-post-terms\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/category\/culture\/\" rel=\"tag\">Culture<\/a><\/div>\n\t\t\t\t<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/10\/why-context-changes-the-customer-journey\/\" target=\"_self\" >Why context changes the customer journey<\/a><\/h3>\n\t\t\t\t<a class=\"journal-link wp-block-read-more\" href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/10\/why-context-changes-the-customer-journey\/\" target=\"_self\"> \u2197<span class=\"screen-reader-text\">\u00a0: Why context changes the customer journey<\/span><\/a>\n\t\t\t<\/article>\n\t\t\t\n\t\t<\/li><li class=\"wp-block-post post-28 post type-post status-publish format-standard hentry category-responsible-ai\">\n\t\t\t\n\t\t\t<article class=\"wp-block-group journal-card is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t<div class=\"journal-number wp-block-post-date\"><time datetime=\"2026-07-03T12:06:13-04:00\">07 \/ 2026<\/time><\/div>\n\t\t\t\t<div class=\"taxonomy-category journal-category wp-block-post-terms\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/category\/responsible-ai\/\" rel=\"tag\">Responsible AI<\/a><\/div>\n\t\t\t\t<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/03\/adoption-starts-with-human-confidence\/\" target=\"_self\" >Adoption starts with human confidence<\/a><\/h3>\n\t\t\t\t<a class=\"journal-link wp-block-read-more\" href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/07\/03\/adoption-starts-with-human-confidence\/\" target=\"_self\"> \u2197<span class=\"screen-reader-text\">\u00a0: Adoption starts with human confidence<\/span><\/a>\n\t\t\t<\/article>\n\t\t\t\n\t\t<\/li><li class=\"wp-block-post post-29 post type-post status-publish format-standard hentry category-field-notes\">\n\t\t\t\n\t\t\t<article class=\"wp-block-group journal-card is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t<div class=\"journal-number wp-block-post-date\"><time datetime=\"2026-06-26T12:06:13-04:00\">06 \/ 2026<\/time><\/div>\n\t\t\t\t<div class=\"taxonomy-category journal-category wp-block-post-terms\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/category\/field-notes\/\" rel=\"tag\">Field notes<\/a><\/div>\n\t\t\t\t<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/06\/26\/turning-observation-into-strategic-advantage\/\" target=\"_self\" >Turning observation into strategic advantage<\/a><\/h3>\n\t\t\t\t<a class=\"journal-link wp-block-read-more\" href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/06\/26\/turning-observation-into-strategic-advantage\/\" target=\"_self\"> \u2197<span class=\"screen-reader-text\">\u00a0: Turning observation into strategic advantage<\/span><\/a>\n\t\t\t<\/article>\n\t\t\t\n\t\t<\/li><li class=\"wp-block-post post-30 post type-post status-publish format-standard hentry category-capability\">\n\t\t\t\n\t\t\t<article class=\"wp-block-group journal-card is-layout-flow wp-block-group-is-layout-flow\">\n\t\t\t\t<div class=\"journal-number wp-block-post-date\"><time datetime=\"2026-06-19T12:06:13-04:00\">06 \/ 2026<\/time><\/div>\n\t\t\t\t<div class=\"taxonomy-category journal-category wp-block-post-terms\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/category\/capability\/\" rel=\"tag\">Capability<\/a><\/div>\n\t\t\t\t<h3 class=\"wp-block-post-title\"><a href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/06\/19\/training-that-changes-behavior-not-only-knowledge\/\" target=\"_self\" >Training that changes behavior, not only knowledge<\/a><\/h3>\n\t\t\t\t<a class=\"journal-link wp-block-read-more\" href=\"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/2026\/06\/19\/training-that-changes-behavior-not-only-knowledge\/\" target=\"_self\"> \u2197<span class=\"screen-reader-text\">\u00a0: Training that changes behavior, not only knowledge<\/span><\/a>\n\t\t\t<\/article>\n\t\t\t\n\t\t<\/li><\/ul>\n\t\t\n\t<\/div>\n\t\n<\/section>\n\n\n\n<section class=\"wp-block-group newsletter section is-layout-flow wp-block-group-is-layout-flow\">\n\t<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n\t\t<p class=\"eyebrow eyebrow-light wp-block-paragraph\">The bi-monthly insight brief<\/p>\n\t\t<h2 class=\"wp-block-heading\">Evidence worth keeping<br>in your inbox.<\/h2>\n\t<\/div>\n\t\n\t<form class=\"newsletter-form\" action=\"#\" method=\"post\" data-trp-original-action=\"#\">\n\t\t<label for=\"insight-email\">Professional email<\/label>\n\t\t<div><input id=\"insight-email\" name=\"email\" type=\"email\" autocomplete=\"email\" placeholder=\"you@organization.com\" required><button type=\"submit\" aria-label=\"Subscribe\">\u2197<\/button><\/div>\n\t<input type=\"hidden\" name=\"trp-form-language\" value=\"fr\"\/><\/form>\n\t\n<\/section>","protected":false},"excerpt":{"rendered":"<p>06 SSK Insights Lab From theoryto practice. A bi-monthly field note where research, data and real-world observation meet\u2014translated into useful ideas for leaders and institutions. CX Culture \/ Data \/ Technology Featured perspective \u00b7 Issue 01 The ROI of experience: measuring what truly moves performance. Loyalty, trust, efficiency and brand capital are not secondary outcomes. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"ssk-canvas","meta":{"footnotes":""},"class_list":["post-21","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/pages\/21","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/comments?post=21"}],"version-history":[{"count":1,"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/pages\/21\/revisions"}],"predecessor-version":[{"id":37,"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/pages\/21\/revisions\/37"}],"wp:attachment":[{"href":"https:\/\/ssk-research.dev.yconsulting.fr\/fr\/wp-json\/wp\/v2\/media?parent=21"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}